Tag Archives: sensortower

Sensortower in detail

In this previous post we explain why is important take care of ASO (AppStore Search Optimization) and we introduce an amazing tool called sensortower.com that simplifies and brings a methodology for continuous improvement in your keywords and much more.

It’s designed to track your apps in the stores but also helps you before launching a new app. In this case we will explain how we used to select the keywords based on few parameters provided by this tool.

On the left side of the main screen you have all the tools provided by sensortower.Captura de pantalla 2014-07-12 a la(s) 20.00.31

Keyword Research

When you’re launching a new app you need to choose the related keywords. But how could we know if they’re the right ones?

We follow these easy steps:

- We take note of each keyword that make sense related to our game.

- We use keyword research for each one:

Screen Shot 2014-07-15 at 10.13.21 AM

You will see 5 parameters, values between 0 and 10:

- Traffic: estimated traffic generated by this keyword.

- iPhone/iPad difficulty: score for this keyword on iPhone/iPad

- iPhone/iPad apps: how many apps are listing using this keyword

You must start selecting all the keywords of your list with:

- traffic > 0     :)

- difficulty < 1.5  (it’s a good score to start)

When your app could rank high with “each” keyword you could consider try others keywords with higher difficulty.

Of course this is a cycle-based process. You must track how your keywords are performing and improve continuously. You can track keywords in a easy way with keywords ranking:

Screen Shot 2014-07-15 at 10.34.32 AM

Brainstorming – Keyword Spy

It’s also good idea to look your competitors about which keywords they’re using.

You could take a look with the keyword spy tool:

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And that’s it for the moment.