Category Archives: ASO

Sensortower in detail

In this previous post we explain why is important take care of ASO (AppStore Search Optimization) and we introduce an amazing tool called sensortower.com that simplifies and brings a methodology for continuous improvement in your keywords and much more.

It’s designed to track your apps in the stores but also helps you before launching a new app. In this case we will explain how we used to select the keywords based on few parameters provided by this tool.

On the left side of the main screen you have all the tools provided by sensortower.Captura de pantalla 2014-07-12 a la(s) 20.00.31

Keyword Research

When you’re launching a new app you need to choose the related keywords. But how could we know if they’re the right ones?

We follow these easy steps:

- We take note of each keyword that make sense related to our game.

- We use keyword research for each one:

Screen Shot 2014-07-15 at 10.13.21 AM

You will see 5 parameters, values between 0 and 10:

- Traffic: estimated traffic generated by this keyword.

- iPhone/iPad difficulty: score for this keyword on iPhone/iPad

- iPhone/iPad apps: how many apps are listing using this keyword

You must start selecting all the keywords of your list with:

- traffic > 0     :)

- difficulty < 1.5  (it’s a good score to start)

When your app could rank high with “each” keyword you could consider try others keywords with higher difficulty.

Of course this is a cycle-based process. You must track how your keywords are performing and improve continuously. You can track keywords in a easy way with keywords ranking:

Screen Shot 2014-07-15 at 10.34.32 AM

Brainstorming – Keyword Spy

It’s also good idea to look your competitors about which keywords they’re using.

You could take a look with the keyword spy tool:

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Screen Shot 2014-07-15 at 10.29.30 AM

And that’s it for the moment.

ASO and Sensortower.com

If you have experience publishing apps, maybe you will share the same feeling and experience:

1. You worked hard making a very good mobile app. Bug free ;) , responsive, with cool design and great user experience.

2. Also your idea is really cool and useful.

3. The great day was there and you publish the app.

And what happens then …. Usually you and your app are swimming between other one million good ideas … So your app has near zero downloads … Or less than you expected.

The main reason is just because people is finding the apps in main three ways:

1. AppStore charts: so you must be on top 50 to be discovered … Or featured by Apple p.eg ;) it’s not easy ;) and not depend on us …

2. Ads: spend a lot of money in main ads networks could bring you some downloads … In most of cases we don’t have big budgets like SuperCell to do this ;)

3. Recent surveys says that more than 60% of downloads are results of searching inside the appstores.

Of course the third way is the first we can try to optimize, depend on us and we can do it without spend a lot of money. How? Using ASO best practices and tools.

When you publish an app, you’re able to select the title of the app, the description, the keywords (Apple) and the screenshots.
ASO is just to improve downloads by cycles monitoring and improving your keywords and use the best practices selecting the screenshots and the other elements. And how could we do this?

Sensortower
After try many tools we found sensortower.com and really we never see something like this. Their tools are powerful and easy to use. Also with a simple step by step and best practices you can improve the search results for your app.

They provide an easy method for test your keywords and select and improve it. Also really great to select keywords for a new application or improve it in cycles.

Captura de pantalla 2014-07-12 a la(s) 20.00.31
But it’s not only about good tools, their blog is full of articles you need to read if you want to win inside the sea.